About

A small team, fixing one messy workflow properly.

Social Sphere CRM began as a fix for a familiar problem: client approvals scattered across email, chat and spreadsheets. It grew into the rest of the chain, because those approvals kept arriving attached to content that had no home either.

A product of Zero One Creation

A small creative agency team laughing together in their studio

What we build for

  • Agencies
  • Marketing teams
  • Freelancers

Why we built it

The approval was never the hard part.

Getting a yes out of a client is easy enough. Knowing which version they said yes to, on what date, and where the thing they approved actually lives, that is where the week goes.

So the first version was an approval trail. Then it became clear that the content arriving at that trail had no home either: ideas in a notes app, scripts in a doc, blog posts in a spreadsheet that agreed with the social calendar for about a fortnight. The product grew backwards along that chain until it covered the whole thing.

It is still not trying to be a marketing suite. It is trying to make one part of the job, getting content planned, agreed and out of the door, genuinely uneventful.

  1. 1DraftWritten in the client's workspace
  2. 2In reviewSent to the client as part of the month
  3. 3ApprovedDecision recorded with a name and a time
  4. 4ScheduledQueued for the time you set
  5. 5PublishedOut, with the version that went live kept

How we work

Four things that decide what gets built.

One workflow, end to end
We would rather ship a single chain that works the whole way, from idea and script through draft, review, schedule and publish, than five features that each stop halfway. Breadth is easy to demo and expensive to live with.
The record matters more than the interface
Approvals, publishes and workspace changes are written down with who did them and when, and content keeps its version history. The point of software in a client relationship is that it remembers what people do not.
We say what the product does not do
Features still waiting on a platform's approval are labelled early access, networks publish directly only once they approve us, and there is no iOS app yet. You should learn a limit on our website, not after you sign up.
Small team, short backlog
Features come from what people tell us is missing, not from a roadmap written a year ahead. That is why the modules arrived in the order they did. Ideas and scripts exist because the approval tool kept being handed half-formed content.

Every feature on during the trial

Put next month's content in front of your client this week.

Start a 7-day free trial with every feature switched on. No card needed, and nothing converts to a paid plan unless you choose one.

  • 7-day free trial
  • No credit card
  • Does not auto-convert
  • Cancel anytime
An account manager and her client laughing together after he approves the month on his phone